FEAC
No case
should remain silent.
should remain silent.
Due to pandemics, masks became part of our dress code. Every media, every person and everything was about masks, hand sanitizer and ways to protect yourself from COVID-19. Therefore a bunch of other serious topics were left behind by the media: domestic violence, education, public health and many others. We decided to use the masks to draw attention to a great deal of problems that we should not remain silent about.
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My role:
//Concept
//Art Direction
Inside communities
Suburbs and slums in Brazil are some of the most affected areas not only by violence but also contamination due to lack of information on how to protect themselves. So we also teamed up with local influencers and media to spread the world about the importance of keeping safe using mask and reporting violence at the same time.
To bring recognition and empathy, we have portrayed people from those communities to make sure they understand the message was made for them.
